This guide is for anyone who owns or manages online content and wants to monetize and promote through Google Search. Whether you’re a business owner of a fast-growing company, a number of website owners, her SEO expert on a web agency, or an individual who wants to learn how search works and improve her SEO.
It is intended for a wide range of readers. Based on Google’s recommended methods, he is the perfect resource for anyone who wants to comprehensively learn the basics of SEO. We’re not here to give you some tips on how to get your site to automatically rank first on Google, but with the recommended methods below, search engines can crawl, index, and figure out your content. It will be easier.
Search engine optimization SEO involves making small changes to each part of your website. Individually, these changes may seem like a bit of an improvement, but the combination of multiple optimization techniques has the potential to significantly impact the site’s user experience and performance in organic search results. I will. Many of the topics covered in this guide are important elements of web page creation, so you may already know them, but they may not be fully utilized yet.
The website should be built for the convenience of the user and all optimizations should be adjusted to improve the user experience. Search engines are one of her users and help other users find content. Search engine optimization helps search engines understand your content and present it to others. The sample sites covered here may seem quite different in size or content from yours, but the optimization topics we’ll cover apply to sites of all sizes and types. We hope this guide will help you come up with new ideas for improving your website. If you have any questions, feedback, or best practices, please let us know in Help Community 1 of Google Search Central.
Please use this guide.
- Allow Google to find your content
- Tell Google which pages you don’t want to crawl
- Allow Google (and users) to understand your content
- How to rank high in Google search? Explaining the mechanism of the search engine and the points of SEO
- How is the search ranking of SEO determined?
- Google and Yahoo the same algorithm?
- 4 methods to increase the probability of being ranked high in search by SEO
- Understand the search intent contained in the query
- Focus on E-A-T and make the content professional and reliable
- Implement internal and external measures
- Summary
Glossary
A brief explanation of the important terms used in this guide.
Index-Google stores all recognized web pages in an “index”. The index entry of all and each pages describes the content and location (URL) of that page. “Indexing” means that Google retrieves a page, loads it, and adds it to the index.
Crawl-The process of detecting new or updated web pages. Google detects URLs by a variety of means, including following links and loading site maps. Google crawls the web to find new pages and index them (with some exceptions).
Crawler-Automatic software that crawls (gets) and indexes web pages. Googlebot-A common name for Google crawlers. Googlebot is constantly crawling the web.
SEO-Abbreviation for search engine optimization. The process of improving your site to make it easier for search engines to detect. It is also used as a title for people who do search engine optimization as a job.
Find out if it’s indexed by Google
Find out if your site is indexed by Google–Use the “site:” search to find your site’s home URL. When the search results are displayed, you know that they are indexed. For example, a search for “site: wikipedia.org” will show result 2 like this:
If your site isn’t indexed by Google-Google crawls billions of pages, but of course you can miss them. Here are some common causes for Google crawlers to overlook your site:
- The site is not fully linked from other sites on the web.
- It’s a newly launched site that Google hasn’t crawled yet.
- Site design issues prevent Google from crawling content effectively.
- An error occurred when Google tried to crawl the site.
- The site policy blocks Google from crawling the site.
Display your site on Google
You can easily display your site in Google search results for free. You don’t even have to submit your site to Google. Google is a fully automated search engine. I’m constantly exploring the web using web crawlers looking for sites to add to Google’s index. In fact, most of the sites you see in Google’s search results aren’t manually registered, but are found and automatically added when Google crawls the web. Find out how Google detects web pages, crawls them, and displays them in search results.
For information on how to create a website that works well with Google Search, see Guidelines for Webmasters (Quality Guidelines) 4. We cannot guarantee that Google crawlers will detect your site reliably, but following these guidelines will help your site appear in Google search results.
Google Search Console provides tools for sending content to Google and checking what’s happening in Google Search. If you wish, you can also be notified from Search Console when Google detects a serious problem with your site. You can register for Search Console here.
The basic points to check first are summarized below.
- Is your website displayed on Google?
- Do you provide quality content to your users?
- Is your local business listed on Google?
- Is website content fast and easy to access from any device?
- Is your website safe?
For more basic information, please visit http://g.co/webmasters.
This guide provides advice on how to improve your site and organize it by topic for search engines. You can download a printable checklist with a quick summary of tips from http://g.co/WebmasterChecklist
Allow Google to find your content
The first step in getting your site to Google is to help Google find your site. The best way is to submit a sitemap. the site map is a file of your site that tells to search engines about new or changed pages of your site. Find out how to create and submit a sitemap.
Google may also find the page via links from other pages. For information on how to get users to find your site, see Promote your website later in this document.
Tell Google which pages you don’t want to crawl
Recommended method. For non-sensitive information, use robots.txt to block unwanted crawls
A “robots.txt” is a file that tells search engines whether to allow search engines to access and crawl certain parts of your site. This file should be named “robots.txt” and should be placed in your site’s root directory. Pages that are blocked by robots.txt can also be crawled, so sensitive pages should use a more secure method.
You may not want to be crawled for a particular page of your site, because finding it in search engine search results is not very useful to your users. Google Search Console has an easy-to-use robots.txt generator that you can use to create robots.txt to prevent search engines from crawling your pages.
If your site uses a subdomain and you want to prevent certain pages from being crawled on that subdomain, you need to create another robots.txt file for that subdomain. For more information on robots.txt, see the guide on How to use the robots.txt file.
Allow Google (and users) to understand your content
Allow Google to view the page like a user
When Googlebot crawls a page, it browses the page like the average user15. For optimal rendering and indexing, be sure to allow Googlebot access to the JavaScript, CSS, and image files used on your website. If you don’t allow the site’s robots.txt file to crawl these assets, it will directly interfere with Google’s algorithms for rendering and indexing content. As a result, the ranking may not be optimized.
How to rank high in Google search? Explaining the mechanism of the search engine and the points of SEO
In order for a website to be ranked high in Google search, it is necessary to understand not only the content but also the mechanism of the search engine and the correct countermeasures. If you say “even if you take SEO measures, they will not be displayed at the top”, you have made a mistake. If you’re not happy with your current search results, you’ll have to turn your content into something that’s friendly to search engines as well as users.
Therefore, in this article, we will introduce in detail the “4 methods” for winning the top display, how to determine the search ranking, and the mechanism of the Google algorithm.
Search results can change significantly with just a few tweaks to the site, so if you’re worried about not being ranked high, please refer to it.
- How is the search ranking of SEO determined?
- 4 methods to increase the probability of being ranked high in search by SEO
- Summary
How is the search ranking of SEO determined?
The flow of determining the search ranking on Google is as follows.
Search engine crawls website
A program called Google’s “crawlers” travels around the world to collect information. If the crawler does not come to your site, it will not appear in the search results.
Index (register) the website
The crawler indexes the collected information (registers it in the search engine). Please note that sites with some errors or penalized by Google will not be indexed and will not appear in search results. If you want to find out if it’s indexed, use Coverage Report in Search Console.
The algorithm determines the search ranking of indexed websites
Indexed websites are ranked by Google’s algorithms. Determines the ranking by judging “the degree of relevance of the user’s search intention and the content”. There are more than 200 types of signals that determine the ranking. It’s hard to be aware of all of that, but Google has published some tips on how to be ranked high in search engines in the Search Engine Optimization (SEO) Starter Guide, so I’d like to take a look.
Is Google and Yahoo the same algorithm?
Yahoo! JAPAN used its own algorithm, but now that Google has licensed the search technology, it’s okay to think that “Google and Yahoo are the same.” If you take measures against Google, it will also lead to measures against Yahoo.
However, the search rankings are not exactly the same. For example, Yahoo displays “Yahoo! Auctions!” And “Chiebukuro” among the search results, but Google has the characteristic that the ranking fluctuates greatly according to the search user.
4 methods to increase the probability of being ranked high in search by SEO
So what do you do to get higher rankings with your target search keywords? There are four measures to be taken.
Create content according to the type of query There are several types of queries (keywords and phrases entered by users) that are searched by search engines.
Transaction type (transactional)
Transactional queries include the user’s intent to “take some action.”
For example, “Anime DVD” will lead to purchase and rental of anime DVD, and “Request for vocational school materials” will lead to actions such as requesting materials for vocational schools. Transactional queries are also called “Do queries” because they include the intent of “doing something”.
Information gathering type (informational)
Queries for gathering information include information that can help you solve your worries and your intent to gain new knowledge. Specific examples include “wedding gifts,” “simmered recipes,” and “iPhone prices.” It is also called a “Know” query because the user’s search intent is to “know.”
Guide type (navigation)
if a query to find a specific site, and this characterized by having a clear goal at the time of searching, such as Amazon and Yahoo! News. Because it is a query to go to a specific site, Go query Also called.
Query with location information
In recent years when mobile has become widespread, we must be aware of queries that include location information, both directly and indirectly. Users searching for “hamburger shops” on their smartphones are likely to be looking for a store near their current location.
Understand the search intent contained in the query
Search intent refers to “information that users really want.”
Users who search for “Tokyo Phone” do not want to know more about “Phone”. Since I purposely entered “Tokyo”, the information I’m really looking for should be “I want to know the stores in Tokyo that sell iPhones”.
Users unknowingly search for the information they want to know, but not all of it is entered. It is also important to identify the true hidden demand from words that do not appear in the table.
In addition, there are cases where the user search is not completed at once. Let’s take an example of “users who are thinking about purchasing products on an EC site”.
Focus on E-A-T and make the content professional and reliable
In order to be evaluated by the Google algorithm, it is necessary to consider “E-A-T”. EAT is an acronym for English words of expertise, authority, and reliability, and in recent years Google has announced its stance of emphasizing these three.
Expertise
Content that has a unified site theme and can solve all thematic issues is considered “highly specialized”. If you are a golf-specialized site, make sure that the content covers information about golf, such as how to play golf, introduction of golf goods, and golf course information, so that you can gain deep knowledge.
Authoritativeness
Authority is a site that everyone recognizes as “I can believe what is written here” in a particular field. It’s easy to understand if you think of it as a title or brand. This includes well-known people and sites operated by major companies.
Trustworthiness
Google also attaches great importance to the originator of the content. For illness content, articles advised by doctors are considered “more reliable” than personal blogs.
Implement internal and external measures
Internal and external measures for the content are also important. Internal measures
Here are five main internal measures that are indispensable for high-level display.
Title
Think carefully about the catch phrase “title” so that the content of the article is correctly communicated to users and crawlers. At the very least, it’s a good idea to include the keywords you want in the title. It will be easier for users to search for that keyword, and if users read it, the evaluation from search engines will increase as a result.
Meta Disclosure
As important as the title is the meta description. It should point to the text that appears directly under the title in the search results, and make the content so that the user who reads this content will jump to the article saying “This article seems to solve my problem”.
Heading tag
The body of the article should be in a state where you can immediately determine. Is there any information you want you should also take advantage of their headlines. Instead of sloppy sentences, use heading tags such as H2 and H3 to get a quick glimpse of what’s being written in this chapter. Not only will it improve the user experience, but it will also appeal to crawlers.
Build an environment that is easy for crawlers to read
It is also essential to take measures against “crawlers” that collect website information and images. The crawler will overwrite the information as the content is updated, but not all pages will be visited. To crawl important pages, you need to optimize your crawlability.
There are four main methods:
- Submit a sitemap using the Google Search Console
- Make good use of “Fetch as Google” to encourage crawl
- Improve the directory structure
- Set up a breadcrumb trail to help you understand your site structure
Usability considerations
Creating a site that is easy for users to use is also an important internal measure. In recent years, there are more searches using smartphones than computers, so be aware of optimization for smartphones and improvement of reading speed.
Summary
This time, I explained the method for winning the top search and how to determine the search ranking.
Creating high-quality content that meets the needs of users is a major premise, but it is also very important to know Google’s algorithms and the mechanism of high-level display. If you can provide content that is useful to your users, your search ranking will naturally increase.
If you are having trouble getting your search ranking up, it is important to go back to the basics while referring to the four methods introduced here.