Keyword Research for SEO
We will learn about Keyword Research for SEO in this article, here I am going to show how we can rank our contents with the help of this Keyword Research process. Now that you have learned how to show up in the search results, let’s consider what type of strategic keywords to target in your website or content, and how to craft your content to satisfy both users and search engines.
power of the keyword research are better way of understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you the specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- In what format and topics do they want that information?
In this para you will get tools and strategies for uncovering your providing information, as well as learn tricks that will to help you avoid keyword research foibles and build strong content. Once you uncover then you target your audience is searching for your content, then you begin to uncover a whole new world of strategic SEO!
Before keyword research, ask questions
First you can helping to a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Many of people bypass this crucial planning steps because keyword research takes much times, and why spend the time when you already know what you want to rank for? Then you provide answer to your audience what you want to rank for and what your audience actually wants are often two wildly different things. Then you focusing to your audience and then you using a keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.
Here’s an example. John & Stella they can Seattle a vegan based, gluten-free ice cream shop and he know about SEO and wants help improving how to often they show up in organic search results. In the order you help them, you need to first understand a little more about their customers. Then you make a list of questions, then you might ask questions such as:
- Which types of ice cream, desserts, snacks, etc. are people searching for?
- Who are searching for these terms?
- What types of people searching for ice cream, snacks, desserts, etc.?
- There are seasonality trends throughout the year?
- How many people are searching for ice cream?
- Which types of words do they use?
- What types of questions do they ask?
- Can they searches this word performed on mobile devices?
- Why people are seeking ice cream?
- And individuals looking for health-conscious ice cream specifically or just looking to satisfy a sweet tooth?
- Where the potential customers are located — locality, nationality, or internationally?
Main thing how can you help and provide the best content about ice cream to cultivate a community and fulfill their wants and what all those people are searching for? Asking these types of questions is a best point of planning step that will guide your keyword research and help you craft better content.
What terms are people searching for?
You have a many ways of describing what you do, but how your audience search for the product, service, and information you provided? Answer frequently those question is a crucial first step in the keyword research process.
You have some of the keywords in mind that you would like to rank for. These are the main keywords like your products and services or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter such keywords into a keyword research tool to find/discover average monthly search number/volume and similar keywords which was used to rank. We will get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which changes of your keywords are most popular amongst searchers.
Once you enter in your main keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed.
Typing “weddings” and “florists” into a keyword research tool, you may discover highly relevant, highly searched for related terms such as:
- Weddings bouquets
- Bridal flowers
- Wedding flowers shop
In the research terms you can find relevant keywords for your contents, you will likely notice that the search volume of these keywords changed totally. You definitely wants to target rules that your audience is searching for, in some cases, it may be more advantage to target rules with upper search volume because they are so far less competitive to rank.
Follow the following steps for Keyword Research in order to rank you contents or articles, which will be published by you in your website or blog:
- Keyword research basics
- How to find key word ideas
- Keyword research tools
- Key word research difficulties
- How to choose keyword
1. Keyword research basics:
Keyword research basic is the process to understand the language your target customers used by the user while searching for your products or services and other relevant contents as per their choices. Then engaged and analyzing or comparing and decide the prioritizing of the best keywords opportunities for website and blogs you make.
2. How to find key word ideas:
In order to find out the Keyword research with thinking about how interested the customers might be searching for business and website for making money online. We can use keyword research tools to explore on those ideas/tricks to find more keywords.
It’s a simple process, but two things need to be true to do it best to rank:
We need to have great/good knowledge of industry. We need to understand how to keyword research tools are working and how to get the most out of them used by the searchers. We will run through a few actionable ways to improve your knowledge in both those areas and discover potentially winning keywords for your website in the process.
3. Keyword research tools:
- Google Keyword Planner (Free)
- Google Trends (Free)
- Google Search Console (Free)
- Ahrefs Webmaster Tools (Free)
- Keyword Generator (Free)
- Keyword Difficulty Checker (Free)
- Keyword Rank Checker (Free)
- Keywords Explorer (Free)
4.Key word research difficulties
You can find the keyword research difficulties by its percentage. In another way Keywords Difficulties upto 50 onwards is very hard to rank. You can go for Keyword difficulties upto 30 or less with 3000 to 10000 search volume.
5.How to choose keyword
You can type you keyword in Google search engine and see the suggestions provided by the Google in search details. You can choose that keys suggested by Google.