HOW TO REFERENCE YOUR SITE ON GOOGLE
If you are looking to promote your website, increase traffic and make it more visible, it is important to rank your site well on Google.
Indeed, this is the best way to get important, relevant and free traffic. 1st Position, a natural referencing agency, supports you in your SEO strategy by following some tips to properly rank your site on Google:
- Make the site accessible for Google
- Find the right keywords to position yourself on
- Follow the SERP daily
- Create qualitative and relevant content
- Introduce structured data to your website
- Optimize the loading speed of your website
Table of Contents
1MAKE THE SITE ACCESSIBLE FOR GOOGLE
For website indexing and positioning, Google analyzes each site using its Googlebot crawlers. If they cannot reach your website because it is not suitable, not “crawlable” or if access is restricted for crawlers in the robots.txt file for example.
The content of the site should also be designed for crawlers. It is essential to provide content that is readable for Google. Thus, the text content is crucial but also the image attributes, the caption of a video.
Help Google to visit and understand the content of your site to properly rank its site on Google!
Wanting to get your website listed on Google or even alternative search engines only makes sense if the goal is to rank on the right keywords.
To choose the right keywords, it is advisable to take into account the search volume, the relevance of the keyword and the feasibility. Use keyword research tools to capture the right traffic and therefore qualified traffic and understand the intentions of Internet users.
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3FOLLOW THE SERP TO SEE HOW GOOGLE PRESENTS YOU
Follow the SERP to see how Google presents you – 1st Position Before arriving on your website, Internet users go through the SERP (the search results page) of Google. Getting your site listed on Google requires optimized and attractive results
To improve click-through rate and traffic to your website, you need to optimize the Meta title and Meta description, although Google might choose others. To rank your site well on Google, the SERP is a central element.
4REFERENCE YOUR SITE THANKS TO BETTER CONTENT
“Content is King” is an expression which is confirmed even more for natural referencing. Creating good content means qualitative content and above all content suitable for your target audience while respecting Google’s rules.
The quality of the content attracts both the favors of Google but especially those of Internet users. Quality content is much more likely to be shared and to go viral. This is an asset for natural referencing because a quality site will get backlinks and therefore additional authority.
5STRUCTURED DATA FOR PROPER SITE REFERENCE
Getting a good reference for a website also means following what’s new from Google and the opportunities that the search engine offers. For many years, the latter has integrated structured data to provide a better search experience for Internet users. There are additional elements compared to a classic search result: reviews in the form of stars, photos, event, product.
The structured data of your website increases the chances of ranking on Google. The advantages of this type of data are very interesting:
- Increase visibility
- Boost click-through rate
- Increase conversions
6OPTIMIZE THE LOADING SPEED OF YOUR SITE TO REFERENCE IT
To reference a website, Google takes into account hundreds of criteria. Among them, the loading speed is found in the most important. It limits the bounce rate, certain loading errors and a low number of pages visited. With increasingly mobile browsing, it is important to make your websites lighter in order to adapt to new uses.
It is advisable to do a technical optimization of your website to make it faster. Discover our tips for increasing the loading speed of a website.