Best Call Tracking Software: If you want to download Best Call Tracking Software, then this is the right place for you. CallRail is the best call tracking software: We live in a world overflowing with cutting-edge data. We are tracking clicks, views, impressions, form fills, chatbot responses, and more. The list goes on. One unique and often overlooked area is call tracking metrics.
By implementing a standard call tracking protocol, you can learn more about your audience and maximize the profitability of any call.
CallRail Call Tracking: Call tracking metrics for incoming and outgoing calls
If someone picks up your phone to call you, they probably have a decent campaign on their hands. However, not all incoming calls are the same.
There is a very important factor to consider before deciding on a phone call metric is the difference between incoming and outgoing phone call tracking metrics. The same data for incoming inputs cannot be measured for outputs.
Incoming calls are all calls made by people to your company. For example, if someone sees an ad running on Google, finds your phone number, and calls you, it is an incoming call.
Outbound calls are calls from your company to potential customers. For example, when someone fills out a form on your landing page and enters their phone number so you can call them. In this case, you are making an outgoing call.
Phone Call Tracking: Call tracking metrics for outgoing calls
If your company makes an outgoing call, chances are you’re getting a lead from somewhere. Whether it’s a landing page, PPC, or social media, you’ll want to track the success of your efforts.
This is the most important outbound call metric to track.
Call volume tells you which ads are generating the most calls, so you can track the ROI of your marketing efforts.
This information is even more important if your company has a high call volume. If you have multiple salespeople calling customers, you want to track who made which calls and how many calls on a business day.
But don’t assume it’s better to entrust this data to big companies. Even if one or two salespeople make outgoing calls, you need to track the calls they make.
Few factors are as important as the source of your audience. These call tracking metrics are critical to your success because they tell you where your best leads are coming from. For example, if you have two different landing pages and each asks a lead for a phone number, you want to track which landing page is generating the most leads.
Even if one page outperforms the other in terms of CTR, fewer pages may be a better targeting if they generate a higher close rate for phone calls.
If you don’t track it, you won’t know.
Talk time may seem inconsequential, but long-lasting conversations usually lead to sales. If you keep making calls that last less than 30 seconds, you can reconsider the source of that lead.
Your ad is not being targeted correctly, the wording is misleading, or you may want to add negative keywords.
If a particular campaign leads to longer conversations, callbacks, and more exits, you’ll want to invest more money in that campaign. Track the duration of each call and see if you can find a correlation between that call and underperforming campaigns.
But don’t just look at the duration of the call. Call duration is an indicator and not a test of good or bad ROI.
The time of day can have a big impact on conversions, and this information is important no matter what type of campaign you are running.
You can use this data to track when people are better at answering outgoing calls. It tracks the number of voicemail mailboxes received, the number of callbacks, and the success rate based on the duration of the call.
Over time, that data clearly shows you the exact time and week of the week that you should call your leads for a particular campaign. If you have data, you can also narrow it down by demographics.
Trigger / Opposite
Outgoing calls are about mastering objections and figuring out how to overcome them. What phrases make people want to buy and which phrases keep people away? If you don’t track this, you’re missing out.
Whether you make all the calls yourself or hire a salesperson, you need to be aware of any objections that someone raises to you.
- That’s too much money.
- There is currently no budget.
- I’ll have to check with the boss.
- In the meeting.
- My boss is on vacation.
- Call back in the new year.
Call tracking metrics for incoming calls
You have prepare a successful campaign and people are answering the phone. That is amazing. Now that we’ve got a fair amount of calls, we need to track where the calls are coming from, which campaigns are running, and who they are.
Using call tracking metrics for incoming calls is just as important as outgoing calls. Here are some of most top incoming call metrics to track:
Just as you want to know where your outbound leads are coming from, you also want to know where your inbound leads are coming from. How did they know about you, where did they get your number, and why would they want to call you?
For example, did you see a specific ad, or did you search for a specific keyword term?
Knowing where they come from will help you know where to allocate your marketing budget. Even if you get a lot of calls, they can all come from the same campaign and the other four are running a loss.
Using dynamic number insertion is a good way to do this. This strategy allows you to track each issue independently, so you instantly know where your campaign is coming from.
PPC / landing page performance
Every time someone visits your landing page, they will come across various methods of contact. They can fill out forms, use chatbots on the site, or answer and make calls. If you track forms and chatbots but not phone calls, you may miss the mark on your campaign ROI.
A different phone number for each landing page will help you determine which phone number gets the most calls. However, as mentioned above, more calls are not always better.
You should also track the success of each call, as some campaigns can attract more qualified leads that attract fewer calls but close at a higher rate.
A missed call can be a missed sale. How often do callers call your number only to receive voicemail? Understanding the frequency of missed calls can give you insight into workforce issues so you can adjust your workforce or consider other options such as training resources on your website or live chat features.
If someone hasn’t called you before, you’ll want to know why they picked up your call today. Keeping track of all phone numbers that call you can make this task easier. When someone calls you for the first time, you can take a unique approach that suits this potential new customer.
You will also want to explore what brought them to you. What keywords did they use, what landing pages did they get, and what phone numbers did they call? What are your intentions? How can I use this information to get more first-time callers?
Use all this data to create an action plan for the first caller. Track new leads and create sales call templates related to them.
If you’ve reached the point where your prospects decide to call you, they’ve probably known you for a while and most likely interacted with you in a different way. They may have visited your landing page, clicked on an ad, or interacted with you on social media.
You need to track this to determine what ultimately caused the limit to be reached. What finally brought them closer?
Advanced marketing systems like KissMetrics provide data about every interaction with your prospects.
Call Metrics Tracking Tools
As you can see, there are many data points that need to be track. It is impossible to manually track all of this information, so you need a helpful call metrics tracking tool.
Fortunately, there are many call tracking metrics apps that can help you monitor what’s working and what isn’t. Here are some things to consider:
CallRail is the one of the most popular tools for tracking call-related data. Record online and offline marketing phone calls, keywords, PPCs, and more.
You can access information about which campaigns are running, what are the best times to place calls, and which employees should make calls based on their performance and potential demographics of recipients.
PhoneWagon is also a very great tool for tracking calls and gathering information at a more granular level. If you are gathering information and are concerned about the performance of the employee making the call, PhoneWagon can help.
Connecting this type of “on-call” data with analytics powered by CallRail makes it easier for your team to close leads.
WhatConverts does all of this and that’s part of the reason it’s popular. Track calls, manage leads and provide complex data for every call.
If you have multiple touchpoints like forms, live chat, email, and phone, you can track everything on this platform. Reporting makes it easy to gain insight from any data.
Whether you manage all your inbound and outbound calls yourself or have a team of 80 salespeople, tracking call metrics is critical to your business success. This information gives you the opportunity to get to know your audience, understand your potential customers, and decide what drives them to act.
This information will help you narrow down your marketing campaigns so that you can focus on effective strategies. Overwhelmed? We recommend that you hire a digital marketing expert for this.
Remember there is too much data. Use one of the tools described above to turn your data pages into practical steps to help you move your business forward.
What are the most important call tracking metrics?