10 Powerful Ways to Grow Your YouTube Channel
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YouTube is technically the second largest video search engine in the world. With over 5 billion people visiting YouTube you have the chance to put your content in front of a global audience ready to buy. If you have a YouTube channel, but it not seem to be growing. Or if we’re being honest, you might not be putting enough effort in to grow it.
Let’s change that.
In this article, I will be showing you 10 powerful ways to grow your YouTube channel so you can see your subscriber count go high.
1. Grow Your YouTube Channel with Giveaways:
Hosting and give away is a quick way to gain subscribers for your YouTube Channel.
Your give away can based on what your channel’s niche is about. For example, if you’re a Gaming YouTuber, you can host a Gaming component giveaway.
Youtuber Carry from India uses giveaways to engage and grow her YouTube subscribers.
consider what is your giveaway prize is, it has to be something worthwhile for it to gain traction and bring subscribers your way. and you will have to come up with a few creative ideas. Don’t worry you can use those10 YouTube contest ideas for massive engagement no matter your about your channel
If you are already have a contest or giveaway in your mind you can use Wish pond to mange, monitor and engage with your contest.
Here an simple example of one of our easy to use and beautiful giveaway page landing designs you can use like Ka dee Botanicals
2. Grow Your YouTube Channel With A Video Series:
Create a video series on your YouTube channel to turn one time viewers into full-time subscribers.
In order to create a compelling video series, it has to be around a specific keyword or topic, so you can optimize your content for search on YouTube. Video series also help you to establish yourself as an influencer or thought leader in your niche all while growing your YouTube Channel.
If a video series seems like too much or something you’d want to consider later on, you can organize the videos you already have in a typical playlist so that people can easily search for your content.
Whether you decide to do a YouTube video series or make a playlist of your videos, it’s important to keep in mind that you’ll need to use relevant keywords.
Having the right keywords gives your playlist more potential for ranking on Google and YouTube search. But we’ll talk about SEO later in this post ..
Drew Scott is a lifestyle blogger, which means his video topics can vary based on what’s trending so he creates various playlist so that his viewers can choose the videos they’re interested in watching.
Need a new YouTube Banner? Try using Canva. They have tons of easy to use YouTube Banner templates and more. It’s great for beginners looking for a quick and easy solution for their graphic needs.
Pro Tip: Having the perfect YouTube banner for your YouTube channel and videos can help with your branding and aesthetic. Two of which helps to connect with your target audience thus growing your channel. It’s the little things that matter.
3. Grow Your Youtube Channel with a Cross Promotion:
If you had a website, you wouldn’t just leave it on its own to bring in new readers; you’d promote it on all your social media channels and online platforms. The same rule apply when promoting your YouTube channel.
Here are 3 effortless ways to do cross promotion on your social media platforms for your YouTube videos:
- Video teasers to build up anticipation
- Behind the scenes takes so your followers / subscribers can see the work and effort you put into making your videos.
- Alert your followers when you have a new video out
Doing cross-promotion can make your brand look more uniformed and professional. You never know how many subscribers you can get just by promoting your videos / channel on Facebook, Instagram and even Pinterest.
Micheal Khare uses her YouTube channel to show behind the scenes and new video alerts so her followers can stay up to date with her YouTube Channel.
4. Grow Your Youtube Channel with Video Colabs:
Co-hosting with a fellow YouTuber can help you to grow your YouTube channel because it helps to double the audience.
This is because you have two YouTube channels subscribers watching your video which means more viewers, subscribers and reach.
The key to hosting collaboration videos is that you’re a co-host, or guest has to fit your niche. You two should either have the same number of subscribers to support each other but preferable it helps if your co-host is coming with a bigger audience to boost your channel.
Nick Nimmin’s video on “How To Collab With Other YouTuber” breaks down the steps and pro’s and con’s perfectly if your thinking of giving video collabs a try.
Feel free to do a video collaboration with multiple YouTubers in one video or for an entire video series. Lily Singh does a video series of video collabs with other popular YouTubers during the holiday season, which is a great idea to drive more subscribers and viewers for the holidays.
5. Grow YouTube Channel By Joining the YouTube Community:
Promoting your YouTube videos isn’t the only thing you need to grow your channel. Actively being apart of the YouTube Community helps as well. It allows you to network, gets feedback, shares interest with people who have the same goals as you.
Choosing not to engage with your community is just like selling lemonade inside your house hoping someone will break in and buy the whole bottle. Go outside, engage and comment on other Youtubers content. Go to events like Vid Con or Content Marketing World to meet other creators like yourself and find the perfect people to connect within your niche.
6. Grow Your Youtube Channel with Uploading Consistently:
If there’s one thing that’s all successful YouTube channel have, it’s consistent video uploads.
When you upload regularly or follow your “Tube Ritual”, you increase your chances at gaining regular viewers.
You can also push notifications so when you upload your subscribers will be alerted when you have new content up.
Commit yourself to uploading a new video once a week or once a month (depending on what works for you) and stick to it. If you’re inconsistent with your uploads you can actually lose subscribers and viewers during your video dry spells.
Still asking yourself the age-old question, “How often should you upload to YouTube?” I found Kate’s article from Filmora about how consistent posting gets views as a helpful guide to point you in the right direction.
7. Grow Your Youtube Channel by Uploading Your Videos on Facebook:
Placing your YouTube videos on other video platforms like Facebook can help you to reach a wider audience that could be interested in your content. When 68% of marketers have published video content on Facebook, and out of those, 87% found it to be effective.
Though most marketers still say they prefer YouTube over Facebook (87% vs. 68%), when combined for video and marketing efforts the results speak for themselves.
When you have a collection of your videos on Facebook, it allows your viewers to access your content easily without the hassle of changing platforms. You can place a link to subscribe in your description / caption so you can grab some subscribers along the way.
The best practice to optimize your videos and SEO on Facebook don’t share videos to Facebook or Instagram to Facebook. Instead upload your YouTube videos with Facebook’s video uploader.
You can also try these 4 Simple Ways to Use Videos on Facebook to help boost your engagement.
8. Grow Your Youtube Channel By Embedding Videos On Your Blog
Apart from uploading videos and dropping a few links here and there, YouTube doesn’t provide you with a lot of options to give your viewers more information which is why having a website for your brand is so important.
Having a detailed blog to coincide with your YouTube channel can give people the option to learn from reading, watching, or both.
If you already have a blog up and running, then you should try to embed your YouTube videos on your blog and promote them to your audience. You can also add a YouTube widget to your website or blog.
9. Grow Your Youtube Channel With Interesting Thumbnail Images:
YouTube thumbnail image should never be clickbait, that’s the easiest and fast ways to lose subscribers.
Your video thumbnail is the first impression viewers have of your video and your channel so it should be eye-catching.
When you’re creating your YouTube thumbnail, try to check these three questions off your list, so you know you’re on the right track:
- Does your YouTube thumbnail accurately portray what the video is about?
- Would your audience get excited about your video just from your YouTube thumbnails image?
- Will your thumbnail appeal to your target audience?
10. Grow Your YouTube Channel With SEO:
SEO isn’t just for your website or blog articles, it’s a powerful tool when it comes to growing your videos ranking on YouTube.
Funny enough, this is one thing most new YouTubers forget to do which is why their videos hardly rank in search or outside of YouTube.
Nice article