It’s a generic term that covers all the efforts made by your SEO or search engine optimization team. Get higher visibility on your online business or website search results page (SERP). There are a number of ways to help you get a higher rank on the SERP. The main goal of SEO is to find a way to help you optimize your page organically.
If you’re new to it, here are 10 SEO things you need to know when optimizing your site for better search rankings.
- Improve page load speed
- Creating useful content
- Optimized for mobile
- Keep the URL short
- Simple website navigation
- Add description image alt
- Using Schema Markup
- Content readability improvement
- Write good title and Meta description tags
- Review comments
Improve page load speed
What if you reach a page that takes too long to load?
Pressing the back button will open another website. If this happens on your website, it is the cause of the alarm. Speed page is one of Google’s ranking factors.
Slow loading pages are not a big deal. Even if you think page speed isn’t important for ranking, you still have to think about user experience. After all, you want a satisfying user and a slow loading page is not what you want.
So it’s important to clean up to speed up your page loads.
To check the speed of your website you can use: Google PageSpeed Insight. It helps to check page speed one at a time and give feedback on page performance. Both desktop and mobile versions. This information is useful when optimizing your page.
Here are some ways to help speed up your page:
- Reduce image size: Compresses the image so it doesn’t take up a lot of space. Don’t lower the quality, just reduce the size. You can use the Canva tool to edit and compress your images. For WordPress users, some plugins can automatically compress and optimize your images.
- Remove Useless HTML: Reducing useless HTML code can help speed up page loading. Tools such as HTML Strips and StripHTML can help you clean up messy HTML tags and formatting.
- Getting Better Web Hosting: Switching to High Performance The fastest way to speed up your business hosting pages. TTFB and server uptime are two key factors to look for when checking server performance.
Creating useful content
It’s a big mistake to focus solely on search engines when writing page content. At the end of the day, users are the people who pay their bills. So, you need to write relevant and important content. Google and other search engines are the importance of quality content. They have a long-term vision and want content that understands the needs of their users. Instead of focusing on keywords, you want content to match. User intent.
That doesn’t mean that the use of keywords isn’t important. You need to write for people and optimize for search engines using keywords that show your intent. Search engines today are smart enough to understand what users want when they search. Use LSI keywords to give your content more context.
Google related search terms that appear at the end of the SERP are a great source for finding these LSI keywords. LSI Keyword Generator A useful tool for finding LSI and Long Tail keywords.
LSI keywords can help search engines increase your content visibility.
Optimized for mobile
Many people nowadays use mobile to visit their website or blog, so Google has optimized it for mobile. One of the ranking factors. That said, you need to make sure your website has a responsive design for mobile and loads fast.
To improve SEO and user experience, it is important to optimize your page for mobile and various browsers (here is a handy audit checklist).
Here are three easy ways to know if your site is mobile-optimized or not.
- Google Chrome: Open a website in Chrome and right-click on the page. Select the scan and look for the Toggle Device Toolbar icon. Click the icon to check the website responsiveness. You can drag the border to make sure your website looks appropriate in different sizes. If the content looks jumbled or the image is pixelated, it is not mobile friendly.
- Webmaster Tools: Google’s Webmaster Tools mobile usability reports for your site. Shows pages with usability issues when viewed on a mobile device. Before using it, you need to verify website ownership in the Google console.
- Google Test: Google provides a website where you can check the mobile-friendly of the page, even if you do not have access to the Google console. Just copy and paste the URL of the page and click Test URL. It tells you if and why a particular page is mobile-friendly.
Here are some tips for making your site mobile-friendly.
- Use a fluid layout that allows your website design to adapt to any screen size and type.
- It uses compressed images so that the site loads quickly on mobile.
- Delete or remove all unwanted and unused code from your website.
- Mobile users won’t be able to see Flash elements on their phones, so don’t use Flash for your site.
- Limit the use of pop-ups on mobile.
- Use more white space in your design because users can focus on reading the content.
Keep the URL short
There are two types of URLs in the URL: ones like https://www.xyz.com/articles/322345.php and ones like https://www.xyz.com/how-to-lose-weight.
Now let me know which of the two URLs is easy to understand. The second is about how to lose weight, but the first is because you keep guessing.
From an SEO point of view, it’s important to use short, descriptive URLs like the second one. Why? Because:
- People click on the page or link that best matches your search term. Descriptive URLs can help and increase the rate per click.
- The description URL most likely contains the keyword you want to target.
- Also, short URLs that affect ranking.
If your site is built on WordPress, it is very easy to change the URL structure. Go to the page and edit the page permanent link to the URL of your choice. This is all you need to do to change the URL structure.
If you have modified the url, you need to add a 301 redirect to the old url. So there’s no traffic loss and your visitors won’t hit the 404 error page when visiting the old url. You can redirect the page to add code to .htaccess or use the following plugin. SEO redirect or WP 301 redirect.
Simple website navigation
Website navigation is arguably the most important link on the site. Navigation links help users find content on your site. At the same time, the link tells search engine crawlers which pages are important.
In short, simplifying site navigation for both the user experience and search engine crawlers is an important SEO practice. Prioritize your content by letting users and crawlers know about the pages that are important to you. Please provide an easy way to get to that page.
Here are some things in common. Site navigation type:
- Single bar navigation
- Double bar navigation
- Drop down navigation
- Dropdown navigation with flyout
The best website navigation is what works best for your user experience.
This is because users leave the site immediately if they cannot easily find it on the site. This results in a high bounce rate, which is bad for SEO.
Add description image alt
In addition to supporting visually impaired users, alt text (alternate tags) can provide images with better context. An image’s alt tag can help search engine crawlers properly index your image.
If the image is not loading, a descriptive alt tag helps users understand what the image is. All you need is to make sure that the description and file name of the image are appropriate and correct.
Search engines have improved over the years, but search crawlers are still unable to “understand” the images on your website. If search engines don’t interpret your images correctly, you can miss an opportunity to rank your images.
some helpful tips for writing good alt text.
- When describing the image, be as specific as possible.
- Use keywords in images
- Keep the description relevant
- Don’t use images as text.
Writing descriptive alt tags is an SEO fundamental that helps search engines understand your images and indent them accordingly. If you want Google and other search engines to rank your images better, you need to optimize your images.
Using Schema Markup
Schema markup helps Google understand what is included on the page. Google search results pages with images, reviews, and asterisks are an example of schema markup.
People tend to check for links with images or stars, so the CTR of that page increases with the schema.
According to a case study, retailers can use structured markup to increase organic traffic by up to 30%.
Appropriate use of the schema will give you more information about the page, including author, location, cost, and ISBN. It doesn’t directly affect your rankings, but it’s a good idea as it can have a positive effect on your page.
Here’s how to implement schema markup on your page
- Go to Google Structured Data Markup Helper.
- Select the type of data to mark up from the wide range of options displayed.
- Paste the URL of the blog/article you want to mark up, then click Start Tag.
- Highlight the element you want to mark up, such as the article name.
- Add as many element markups as possible, such as name, author, date published, etc.
- When done, click Create HTML.
- Go to the CMS or source code, then add the highlighted part to the appropriate place.
- Use simple language. For example, if you can use the word’near’, write it instead of using’proximity’.
- Keep the sentences short.
- Write informally as if you were speaking to your audience. Don’t create content like writing an essay.
- Always use active voice in your content.
- Speed up page loading
- Create useful content
- Optimized for mobile
- Keep the URL short
- Simple website navigation
- Add description image
- Use schema markup
- Improves readability of content
- Write a good meta tag
- Comment review
In addition to Google’s Structured Data Markup Helper, there are other alternative tools out there.
To find pages that require schema markup, find the parent page for the same keyword you are targeting. Remember that your goal is to perform better in front of the SERP and users.
Content readability improvement
Google started ranking pages based on user signals such as: Time to stay on the page. If the post is too difficult to understand, the user leaves the page and affects their ranking.
Use simple language to prevent this from happening. Most users want to read content that is easy to understand, so don’t overdo it with large words or jargon in your article.
some helpful tips to keep your writing simple.
Now consider the next two sentences and which one will be more concise and interesting? There are many books, for example. Or, you have 20 books in your personal library.
I prefer the later. Writing in clear and concise sentences can improve the readability of your content.
Here are some tools to help you write better content.
Hemmingway App: Gives you an idea for your writing style. How easy it is to read the manuscript. Complex sentences that make your writing difficult to understand. Also, don’t use passive sentences in your text.
Grammar: Spelling and grammar mistakes for editing articles.
Write good title and Meta description tags
The Meta description and title tags do not directly affect SERP rankings. However, a well-written Meta tag can help increase your user’s click-through rate (CTR). This is important. As more people click on your link in the SERP, Google considers you a good result. As a result, the page rank is higher.
The Meta description is a short description (up to 156 words) of the page. The description is displayed as a paragraph below the URL in the search results. The Meta description should be clear and relevant to the content. You can also include keywords and call to action, such as Learn More!. Drive user action.
The title tag, on the other hand, appears in search engine results as a clickable headline. It’s the main factor that helps search engines understand your page. Often, the title tag is the first impression a user makes about a page.
The title tag is short (recommended less than 60 characters) and includes basic keywords. The keywords you use are highlighted in the search results. So choose your keywords wisely, but don’t overdo it. Google hasn’t penalized you for using long titles, but filling the titles with keywords has a bad user experience.
some helpful and useful tools to explore.
Don’t turn off comments. Instead, it helps build a community, so keep going. When people comment on your post, it indicates they are interested in and reading your post. You just need to filter out spam comments.
The SEO community agrees with the following facts: Comments affect SEO. Comments are basically user-generated content on a web page. This is your chance to increase the quality of your page.
Some comments are taken by Google by skipping the main content of the page and pulling them from the comments snippets of recommendations. The conversation going on on a web page is also about keeping the content up to date. By allowing comments on your blog, you show that you value your readers’ thoughts.
In addition, it provides an opportunity to connect inside the blog comment service.
On the other hand, you can use a blog comment strategy to drive traffic back to your site. Write insightful comments and drop a link back to your website if you have a chance. Using comments is a great way to build relationships between websites.
In summary, here are 10 basic SEO tips to help you improve your SEO game.
When it comes to SEO, there are tons of techniques you can use. However, the tips above are good enough to get you started.